Aptar Beauty creates custom spray for Marc Jacobs’ Daisy Wild - Premium Beauty News

The dispensing systems specialist has adapted its best-selling VP4 fragrance pump to support the new refillable Eau de Parfum Daisy Wild, by Coty brand Marc Jacobs. It features a tailor-made, snap-on aluminum collar combined with Aptar’s high-performing screw-on pump and dip tube that is customized to represent the green ‘stems’ of the flowers adorning the cap. Additionally, Daisy Wild boasts a custom neck finish that allows easy refilling and ensures an airtight closure.

Aptar Beauty developed the two-part accessory to Marc Jacob’s specific requirements, at their Custom Beauty flagship in Oyonnax, France.

The upper part comprises a custom collar, a custom plastic screw neck finish and an adapted VP4 pump. The stamped aluminum collar allows a perfect snap onto the bottle, while a custom gasket guarantees the airtightness of the product on the bottle neck.

The bottom part of the accessory is a green plastic dip tube, designed to look like flower stems submerged in the fragrance.

VP4 is Aptar Beauty’s best-selling fragrance pump, designed to be compatible with refills. The high-performance dispensing system boasts a gradual, linear actuation, to deliver a fine and homogeneous spray.

Moreover, the POM-free (polyoxymethylene) pump is refillable and features a metal-free pathway to safeguard the integrity of every facet of the fragrance. With its refined design, pure lines and an invisible mechanism, it exudes a premium look aligned with the luxury brand.

The Daisy Wild fragrance come in 30ml, 50ml, and 100ml, and can be refilled with a 150ml refill format. The refilling gesture is made easy thanks to the custom neck finish, which allows consumers to screw and unscrew the pump very easily.

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